Milano
Roma
- Client: Chiesa Valdese / Object: Campagna 8xMille / Category: Art Direction
The needs of an elderly person, a woman's desires and aspirations of a child are the images of the new multi-subject campaign destined to television, billboards and newspapers. The target is evoke the complexity of social roles through a visual language elementary and strongly linked to the issue of collective passions. The three persons represent three different age groups, each of which embodies a number of wishes and needs of life.
L'8xMille thousand that can be understood as the multiplication of Desideri-needs and at the same time as a social struggle for the achievement of all those basic human rights (such as the right to education or to have a family)